October 01, 2024

Graphic design is my passion: 5 awful logos in sports

Graphic design is my passion: 5 awful logos in sports
One Sports Super Amazing Creatives Team

What's in a logo? For one, a lot. Creativity, recall, clarity, symbolism, and meaning, among others. Not many, however, could nail everything. In sports, there have been countless logos that made fans say: Luh!

 

Enter the Philippine Amusement and Gaming Corporation (PAGCOR)—you saw this coming, didn't you? The recent furor over its new logo (it really put the "amusement" in PAGCOR) inspired us to pause, reflect, ponder, and ask the most existential questions in life. For example, what are some awful logos in sports?

So, here we are.

You're safe, Jerry West. You look good on the NBA logo.

Brooklyn Nets

For starters, they're the Nets. It seems like they're doomed for all eternity. Not even Jay-Z could get the dirt off the shoulder of the franchise.

The Nets logo is just unimaginative. Just a huge letter B because, duh, Brooklyn! And a black-and-white basketball for some razzle-dazzle. But hey, maybe it's appropriate. Because the Nets have been playing B-class basketball in the last few seasons (Mikal Bridges and Cam Johnson are nice pieces though).

Cleveland Browns

This one badly needs an update. Because it's also bad. The orange helmet logo of the Browns dates back to the 1970s. While it has been updated through the years--yup, updated na 'yan--with additional colors and accents, it still looks like straight out of a Microsoft Clip Art (remember that?).

Some would appreciate the minimalist design, but perhaps, the logo is also why the Browns have seen minimal success since the 90s.

Boston Red Sox

Nobody:

Red Sox boss in the 1920s: Hey, we're called the Red Sox, why don't we put two red socks on our logo?

The Chicago White Sox could've easily done the same and put two white socks on their logo. But they didn't. Good on them. It's no wonder the Red Sox were haunted by the "Curse of the Bambino" for 86 years. 

Detroit Pistons

The Pistons logo with the text "DETROIT PISTONS" plastered on a basketball seems purposeful. We need to be reminded what they're called. The design is very grade 2 art project. Since getting rid of the horse in 2005, which at least symbolized pistons/horsepower, the Pistons logo has been as bland as the team's win-loss records. 

It needs something. Anything. Even a silhouette of Ben Wallace's afro might work.

Blackwater Bossing

Nothing strikes more fear into the heart of opponents than a logo with a perfume bottle.

To be fair, this also might be the worst article ever. But at least it didn't cost P3 million.

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