Hennessy x NBA celebrates the vibrant culture of basketball and fine cognac with a dynamic pop-up event featuring themed cocktails, interactive activities, and exclusive merchandise.
Hennessy, the world's premier cognac producer, is celebrating its global marketing partnership with the NBA by launching the "Without Your Spirit, It’s Only A Game" campaign, which honors enthusiasts of basketball and fine cognac.
From June 15 to June 30, Hennessy is celebrating its marketing partnership with the NBA in the Philippines through an immersive pop-up experience at SM Megamall Fashion Hall in Mandaluyong City.
Here are three compelling reasons to check out the Hennessy x NBA Pop-Up before it's gone!
Fun booths for everyone to enjoy
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Several basketball-themed activities have been lined up for the pop-up event, starting with freshly crafted basketball-themed Hennessy cocktails at the Hennessy Bar station.
Attendees can also enjoy the Player Cam and create keepsakes at the ref magnet-producing photobooth.
The event's centerpiece is a large silver Hennessy ball filled with Hennessy x NBA balls, which provides guests with a perfect photo opportunity.
With this in mind, basketball athletes and even influencers flocked to the event to try out the different booths in the pop-up experience.
“It’s a super fun event. I love how everyone’s here, all the influencers, everyone is just having a good time. My favorite booth would be the free drinks because obviously Hennessy is a great drink and is my favorite,” Phoenix Fuel Masters guard Tyler Tio said.
“There’s a booth where you can create a photocard, there’s also a booth where you can buy some merch and check out some of the special Hennessy x NBA products. There’s stuff for everyone to do here,” Trina Guytingco of Gilas Pilipinas Women added.
Hennessy x NBA 2024 Limited Edition Series
Drawing inspiration from basketball's roots and ethos, Hennessy introduced the dynamic "Hennessy x NBA 2024 Limited Edition Series," featuring fresh designs influenced by color, structure, and material.
Hennessy marked this marketing partnership with the new Hennessy x NBA Very Special Limited Edition Bottle, celebrating the beloved game.
In celebration of its ongoing marketing partnership with the NBA, Hennessy has also teamed up with Mitchell & Ness to honor the NBA's lifestyle and culture.
The Hennessy x Mitchell & Ness collection pays tribute to vibrant fan culture and previous fan-driven releases, highlighting the influence of basketball and Hennessy on fashion and streetwear.
The capsule collection includes a hoodie, shorts, a jersey, and a belt bag in gray with lime green accents.
Feel the off-court culture
This collaboration pays tribute to the fervent fans, highlighting that basketball transcends being a mere sport—it's a celebration of talent, culture, and spirit.
“People will say that basketball is a religion in the Philippines, so we are all basketball fanatics. We may not be playing basketball, but we also watch. We are avid fans, we always make sure that we keep ourselves updated in the basketball world, especially in the NBA,” Gio Robles, Senior Marketing Manager for Moët Hennessy Southeast Asia, explained.
Now in its fourth year of partnership with the NBA, Hennessy looks to continue uniting individuals who excel with talent, passion, culture, and spirit, boosting the energy both on and off the court.
“For us, it’s really more of promoting the off-court culture that stems out of basketball,” said Robles.
“That’s why, in our pop-up, you’ll see we’re focusing on demonstrating what the off-court culture is all about,” he added.
Filipino NBA fans can find the collection at the Hennessy x NBA Pop-Up and NBA Store in Mega Fashion Hall, SM Megamall, and online at NBAStore.com.ph from June 15, 2024, while supplies last.
Please do not forward or share to individuals below 18 years old. Please drink responsibly.